Mentorship + Community for Sunless Professionals

SUNLESS LEGACY

by Shonna Dexter

Empowering sunless professionals to scale their businesses with passion, purpose, clarity and confidence.

Creating a Sunless Legacy isn’t just about giving beautiful spray tans. 

It's about building a healthy, profitable business that supports the life you actually want.

Whether you're a solo artist working toward your first $100K or an established owner ready to build a team and step out of service delivery, Sunless Legacy gives you the strategy, mentorship and community to figure out your next move…and actually make it happen.

SHONNA DEXTER, FOUNDER OF SUNLESS LEGACY

  • 15 Years in Sunless

  • $800K+ Annual Sunless Revenue

  • Two Locations

  • 25+ Team Members

  • No Longer Working in Daily Studio Operations | True CEO Work Only

  • Founder of Recreating Rays, ASTP + Sunless Summit

Who is Sunless Legacy for?

It’s for the ones who just KNOW.

You know sunless isn't a side hobby or something you're trying for a while. You're building something.

Maybe you're working toward your first $100K as a solo artist. Maybe you've already built a team and now you're trying to figure out how to lead it, scale it and stop being the center of everything.

You don't need to hit a certain revenue number to belong here. You do need to be ambitious, coachable and willing to do the work.

Sunless Legacy is direct. It's challenging. No Debbie Downers, drama or gossip allowed. We're too busy building businesses and lives we're proud of.

“What takes place in the Sunless Legacy room is unlike anything I’ve ever been a part of. It doesn’t feel like coaching, but it feels like being invited to the table. It’s the only space I’ve ever felt like I can show up messy, ambitious and overwhelmed and still belong."
- Anna E, The Glow Haven, Port Saint Lucie, FL

What You Get Inside Sunless Legacy

Group Mentoring Calls Every Month
Solo Artist. Scaled Sunless. Guest Expert. Attend whichever calls serve where you're headed — or all three.

Calls are typically held the first Monday of the month at 10:30 Central; the second Sunday of the month at 6 Central; the third Tuesday of the month at 10 Central. Dates are subject to change. All calls are recorded for replay access.

Q4 Guests…
October - Madison Orchard of The Sunless Bar
November - Katie Clark of Tan Concierge
December - Kelly Callaghan of X Tan Sunless + Slay the Spray

Private Voxer Access to Shonna
Questions don't always happen during coaching calls. Message me on the Voxer voice messaging app Monday–Friday when you're stuck, need a second opinion or need someone to tell you what your next move actually is. It’s like having your mentor in your pocket!

Behind-the-Scenes Access to Recreating Rays
Real strategies. Real numbers. Real decisions. You'll see what we're doing inside an $800K+ sunless business in real time.

A Community That Gets It
Not a giant Facebook group full of noise. A room of ambitious and strategic sunless business owners who share ideas, ask better questions and actually want to grow.

Discounted Private Strategy Sessions
When you need deeper one-on-one work, members receive $100 off my hourly strategy rate.

Q4 2026 SPRINTS:
FIRST $100K & ARTIST TO OWNER

Enrollment is open now through October 4 at noon (Central)

Wherever you are in your business right now, Q4 is about building what comes next.

Maybe you're still working toward your first $100K and trying to figure out how to create consistent revenue when your calendar isn't naturally filling itself.

Maybe you've already built the clientele and the revenue—but you're still doing everything yourself. You're the first one to fully book, the person your clients ask for by name, the one making every decision and solving every problem.

Those are two very different stages of business. And in Q4, we're working on both.

Every Sunless Legacy member will have access to two monthly coaching tracks designed to meet you where you are and help you build the next version of your business.

FIRST $100K

For the artist still building consistent revenue, we're focusing on the strategies that move you toward your first six figures—especially as we head into the slower months of the year.

In Q4, we're working through:

✔ Creating revenue during slow season instead of simply waiting for busy season to come back
✔ Knowing exactly what to do when you have holes in your calendar
✔ Increasing the revenue you generate from the clients you already have
✔ Using pricing, upgrades, memberships and other revenue levers more intentionally
✔ Reverse-engineering your numbers and building an actual plan to reach $100K in 2027

ARTIST TO OWNER

For the artist who has built the demand and is ready to build a business that doesn't depend entirely on her, Q4 is about the team, systems and leadership required to get yourself out of the treatment room.

In Q4, we're working through:

✔ Hiring the right people and training them to represent your business at your standard
✔ Getting yourself off the service floor in the right sequence—not just deleting yourself from the schedule and hoping for the best
✔ Building leadership coverage so the business can function when you aren't there
✔ Letting go of control and transferring real responsibility to your team
✔ Creating SOPs and clear expectations so everyone knows what "good" looks like
✔ Managing performance, having hard conversations and holding the line when expectations aren't being met

You don't have to figure out which “program” to join. Every Sunless Legacy member has access to every call. Follow the track that matches where you are now…and sit in on the conversations that show you where you're headed next.

Sunless Legacy Success Stories

Don’t just take it from me. Hear it from the people who are doing the work and growing their businesses alongside one another.

  • “Sunless Legacy has to be the best thing I’ve ever done for my business. I’ve been in this industry for almost 20 years now and Sunless Legacy has helped me scale at a 50% increase on appointments while having more down time with my family."

    Jaclyn C, PHX Sunless

  • “The group support is next level. Having a space full of like-minded, motivated women has kept me inspired and accountable every step of the way. Shonna’s guidance and genuine commitment to helping us succeed has made such a powerful impact on my business."

    Haley M, OATS Spray Tanning

  • “What takes place in the Sunless Legacy room is unlike anything I’ve ever been a part of. It doesn’t feel like coaching, but it feels like being invited to the table. It’s the only space I’ve ever felt like I can show up messy, ambitious and overwhelmed and still belong."

    Anna E, The Glow Haven

  • "I've known Shonna nearly a decade and I’ve come to deeply trust her leadership and expertise in the sunless arena. The collaboration and guidance she fosters within this group have been instrumental in strengthening my business and also my confidence as an owner."

    Stacey F, Glo Girl

  • "Sunless Legacy has been a turning point for me and my business. I’ve hired five new staff members, implemented memberships and my numbers have continued to grow month after month. I finally feel like I’m building a business that’s sustainable, profitable, and true to my vision."

    Brittany C, Bronzing with Britt

Ready to Build Your Sunless Legacy?

Just $97 per month gets you…

Three group mentoring calls every month
Private Voxer access to Shonna
Private member community of nearly 100 strategic sunless professionals
Both Q4 mentoring tracks | First $100K + Artist to Owner
Guest expert calls
Behind-the-scenes Recreating Rays strategies
Member discount on private strategy sessions
All calls recorded for replay